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Strategies & Best Practices for iOS 15 In-App Events (Pt. 1)
After being officially announced during Apple’s Worldwide Developers Conference in June 2021, in-app events (IAEs) quickly became one of the most intriguing and highly anticipated new features to come to the App Store. IAEs became available a month after the launch of iOS 15 in October 2021, and since then, developers have been using in-app…